Fashion Through The Looking Glass is an interactive, location-based, room-scale augmented reality experience, exploring digital alternatives for the fast fashion industry. Is cyberspace the solution to the environmental and human rights crises caused by this industry? Or are other, more radical solutions needed than a mere transferring of unsustainable attitudes?
 

The fast fashion industry poses some of the biggest environmental and ethical challenges of our time, due to extensive resource exploitation, water consumption, labour malpractices, and other major concerns. Though there is evidence that the fashion industry is utilising digital innovation to provide virtual fittings of digital collections, QR codes on clothing labels, and 3D printed fabrics that cut down on waste, on the whole it is not changing quick enough in response to the current crises we are being presented.

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This project is best showcased through the use of the website below, this can be found overlayed below for you to use or click the button to open in a new window. There is also a screen recording of the expeince on the website aswell as at the bottom of this page.